No matter clients are using Agile, Scrum, Kanban, Lean or Six Sigma, marketing projects should be implemented within certain time frame and budget, guidelines from initiating to closing cannot be missed. Each project has their unique selling point, key performance indicators and measurable results throughout the planning, implementation, executing and controlling stage.
PMC offers custom-made marketing workshops for clients, upskill their employees can advantage from getting useful knowledge in marketing knowhow and insights, one of the major perk for attending marketing workshop is being able to acquire latest trends and required skills from fundamentals to the globe of business, fill up gaps in employee’s talent, maximize their true potentials.
Business Performance Evaluation
“A picture is worth a thousand words” – PMC believes business modelling, infographics and dashboards are the best representations to reflect company’s status by putting complex ideas into simple format, most importantly is those information are up to date for C-suits to review. Simplify complicated matters to realistic solutions will leverage company’s performance in the speed of light.
Business decisions must be based on facts and figures, company’s strategies should be derived from realistic information – marketing metrics. That includes marketing mix performance, brand equity, marketing expenses returns, customer relationship effectiveness, business strategies index, operation efficiency, sales metrics, channel management effectiveness, promotion evaluations, online channels, and emails effectiveness. Management levels should simultaneously make their qualitative decisions with the support of quantitative results to minimize risk for company.